Cuidam

Relieving pain through words.

Cuidam was born to disrupt and revolutionize the norms surrounding mental health and psychology. My role at Cuidam has been to fully express the following mission: to create a welcoming and inclusive environment where students feel comfortable seeking the psychological support they need.

SERVICES
Branding
Naming
Art Direction
UX/UI Design
Social Media
Brand Content
Film

The healthcare sector, especially psychology, tends to be visually cold, uninviting, and verbally formal. These aspects make it less appealing and accessible to a younger audience, such as students, due to its lack of personality and charisma.