Cuidam
Cuidam Hearts : Live charity stream.
Cuidam Hearts was a charity event held on Twitch as part of Cuidam’s crowdfunding campaign on Ulule. The aim was to raise awareness about youth mental health issues through a 72-hour video game streaming marathon.
From Thursday, April 20th to Sunday, April 23rd, 10 streamers broadcasted live content on their Twitch channels, encouraging viewers to rally support for Cuidam.
SERVICES
Branding
Art Direction
Social Media
Brand Content
Motion Design
As part of this unprecedented event, I was responsible for developing the brand universe and designing the perfect environment for these four days of live streaming. I drew my inspiration from the world of video games and computer science, introducing the pixel as the main pattern.
