Wellputt usa
Stay dry, stay motivated.
With this digital brand campaign, Wellputt USA relies on humor and derision to address all frustrated golfers who blame the weather for their poor game. The message is simple: by buying a Wellputt mat, frustration is over, no more sore losers, and, above all, no more excuses not to practice.
The film reveals the frustration of a golfer trying to train in vain under a threatening storm.
The raw appearance of the film brings a sense of realism, with raw audio, no music, and desaturated color grading to emphasize the gloomy weather.
The brand’s signature « Stay Dry, Stay Motivated, » presented at the end of the film, asserts its positioning: with the arrival of winter, Wellputt USA wants to encourage golfers to train in the comfort of their homes. No more putting practice in the rain, hail, or snow.
SERVICES
Film
Art Direction
Social Media